The latest and greatest from Crescent Apex. This is their new line of Chalk Reels which are chalked full of innovation. From a quick one-way fill valve to the easy twist dial locking hub, these bad boys are ready for anything.

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Crescent Lufkin didn't have much presence on the shelves when it came to Chalk Reels, however the history and knowledge were there. Along with that knowledge, thorough on-site user research was needed in order to fully understand the pain points of the consumer.

In order to innovate, I was able to use our partnerships in the trades to procure a relationship with Habitat for Humanity in order to gain deeper insight. The end result is a family of products that not only out perform the competition, they outshine it.